A pop up shop is a new trend which is a short term retail. Before taking their business on a big scale they try to gain popularity through pop up shops. Although it is easier than opening an actual retail, it takes a lot of effort to make a popup shop successful. Here are few ways in which you can try to make it successful.
Marketing is the key
You need to start telling people about your pop-up store at least a month before the event. You could start with word of mouth and also take the help of social media platforms. You should make accounts on social media sites such as Facebook and Instagram and tell people about your store. You could show them a glimpse of what you have got. You could also make attractive posters and share it on social media. There are many easy ways to gain popularity for instance one could do an Instagram live on the day of the event to remind people about your pop up shop.
Have cute surprises
You should try to create curiosity by telling your customers that a surprise awaits them. You could give gifts or discounts to first 50 customers who come to the store. Also it would be nice if you could get personalised “thank you” notes for all those who purchase and this could be done with the help of Sydney printing services instead of writing it by yourself. Some people give their customers treats such as cupcakes or chocolates you should choose the one which best suits your budget and the product you offer.
Try to take it long term
Although pop up shops are mostly for short term retail, you should always try to take it in the long run. For example you should constantly have pop ups till you feel you can take it to the bigger level. So on your first pop up you should take pictures with your customers which could be used in the next one. For example you could make use of those photos by picture framing Australia it and displaying it on the upcoming sales.You should choose a convenient location. If it is your first pop up shop customers will not take the effort of coming if it is in an unknown place. You should try to get a prime location and decorate to attract customers. Usually pop up stores happen in sales where there are other shops as well so one needs to really stand out to attract customers. Also you should have friendly service and reasonable prices to ensure customers do wait for the next pop up!